Monday, September 30, 2019
Nest Coffee Essay
1. Batch: 2011-2014 Course Code: 50121308Course Name: Marketing II Roll #601 Assignment #302 â⬠¢ 2. Brand Name: Nescafe Parent Company: NestleYear of Establishment of Nestle: 1866 IntroductioNestle was established in Switzerland by Henri Nestle n Year of Entering the Indian Market: 1961 First Plant set up at Moga, Punjab Brief Overview: In 1930 the Brazilian governmentapproached Nestle to create a new instant coffee that would give the consumer another option and at the same time increase the dwindling coffee exports of Brazil. It took eight years but in 1938 Nestle introduced Nescafe. â⬠¢ 3. Product Range (in India) â⬠¢ 4. STP Analysis Targeting A target market is a set of buyers sharing common needs or characteristics that the company decides to serve. Positioning. Position is the act of designing the company image to occupy a distinctive place in the minds of the target markets. A product position is the way the product is defined by consumer attributes Segmentation Market segmentation means dividing a market into smaller group with distinct needs, characteristics, or behaviour who might require separate products or marketing mixes. â⬠¢ 5. Segmentatio n Geographical Segmentation Nescafe has divided the country into four segments i.e. Southern, Northern, Eastern and Western. The Southern Segment consumes the most amount of Coffee and prefers hard and roasted coffee. Where was in Northern region, Nescafe instant coffee is consumed in higher quantities. Demographical SegmentationNescafe has tried to segment every age group, families, region, gender and different socio-economic. â⬠¢ 6. Segmentatio Past n Nescafe was targeted to morning people PresentNescafe is now targeting the Youth According to Andrew Ward, worldwide account director ofNescafe has launched a $30 millionglobal campaign, specifically aimed at 16-24 years old. Use of Youth Icons like Purab Kohli, Vir Das and Deepika Padukone as According to McCann-Erickson Brand Ambassadors World Group, coffee is the most popular drink among the youth. â⬠¢ 7. Examples NESCAFE CAPPUCCINO Targeted to â⬠¢ Premium urban consumers â⬠¢ Core audience aged 17-30 â⬠¢ Concentrates on the theme of ââ¬Å"The magic world of endless pleasureâ⬠. NESCAFE CLASSIC Targeted to â⬠¢ The urban professional â⬠¢ Core audience aged 20-30â⬠¢ Concentrates on the classic taste of coffee with the tagline ââ¬Å"Coffee at its Bestâ⬠â⬠¢ 8. Positioning Nescafeââ¬â¢s positioning is ââ¬Å"1 coffee cup, 1 good feeling â⬠The TVCs and all Promotional Messages focus on passing love between two person. Sharing a cup of coffee is shown as a symbol of sharing happiness. The Red Nescafe mug is another popular symbol which associates the Brand Nescafe with the concept sharing happiness. Nescafe Classic is positioned as ââ¬Å"100% Pure Instant Coffeeâ⬠Nescafe Cappuccino is being positioned as ââ¬Å"A true Cafeâ⬠â⬠¢ 9. Tvc and Print Ads They all focus on positioning the brand as a symbol of shared happiness.
Sunday, September 29, 2019
A Literature Review of Transformational Leadership ââ¬ÅOrganization Climate â⬠Employee Performanceââ¬Â Essay
Abstract The literature review attempts to examine transformational leadership impact addressing organizational change and performance. Based on the concept and theory do the attributes and skills provide the tools for leaders to motivate and influence followerââ¬â¢s verses the traditional leading through power and authority. The history of transformational leadership style has now been tested and defined for over thirty years. The literature review sampling crosses many organizations from the non for profit, governmental, private business, paramilitary, corporations and healthcare. Furthermore, the difference in style from transactional leadership (situational leading) to transformational leadership, along with addressing the cultural and climate of the organizations which challenge leaders to find a method to motivate and inspire their followers. As the leaders navigate the changing landscape within the organization what characteristics and traits are parts of the make-up a good and effe ctive leader. The paper will conclude that the research and review of the literature supports transformational leadership will motivate, inspire and create an innovative environment to meet todayââ¬â¢s organization and employee trust to follow their leader. As the topic of leadership begins with many studies and opinions on what type of leadership motivates and inspires an organization and its employees working towards a common goal for the betterment of each other which generally points to transformational leadership. Therefore, the search and review of numerous articles and studies confirms that transformational leadership has an edge as a successful leadership style and concept to meet the challenges addressing morale and performance. Furthermore, transactional leadership has a psychological component through its approach developing relationships as a key factor instead of leading by authority and powerà while responding to the situation. Before moving on to the literature review and findings I found an interesting article titled ââ¬Å"Traits of leadershipâ⬠(Jerabek, S., & Day, J., Danny. (2009) to focus on what is a good leader and ââ¬Å"For this article, the authors qualify a good leader as one who can effectively lead a group of individuals with a specific goal. The personality of the leader, coupled with an ability to accomplish the mission, prove critical for success of the organization. Leaders also have personality characteristics that promote and develop others, such as overall awareness, empowerment of others, and personal integrity. The lack or overabundance of a leaderââ¬â¢s characteristics can affect any organization. Leaders exhibit various styles of leadership that mature and change throughout their careers.â⬠( FBI Law Enforcement Bulletin, 78(11), pg.20.) As the review approaches to address the question many organizations do not understand management verses leadership I thought this article provided a good foundation on what is a good leader which assisted with focusing on the topic of transformational leadership. So what is transformational leadership which began as transforming leadership within the political area in 1978 by James Macgregor Burns through his research on political leaders? ââ¬Å"The initial concept of transformational leadership was provided by Burns in his research about political leaders. According to Burns, transformational leadership is a process in which leaders and followers promote each other to higher levels of morality and motivation. Transformational leaders help their followers to look at old problems via a new perspective. They stimulate their followers to attempt higher than usual levels. Transformational leaders inspire their followers to think more than their own aims and interests and to focus on greater team, organizational, national and global objectives. By providing future perspective, such leaders influence over their followers in a manner that they assume that perspective as their own aim and show high efforts to achieve it. These leaders are able to move the organization toward the ideal perspective by coordinating the employees and integrating all system components [1].â⬠(Jandaghi, G., Matin, H. Z., & Farjami, A.) (2009). The research began in 1978 and in 1985 Bernard M. Bass extended Burns workà and focused on the psychological aspect of transformational leadership as it inspire and motivated followers. As the researched evolved into the nineties the impact on organizational culture and innovation was being examined. Since this type of leadership concept was more people oriented and relationship building within the organization the question about performance and success was beginning to be studies in the 2000ââ¬â¢s. Furthermore, what is the impact to the changing culture within organizations relating to innovation and the rapid changes in technology, globalization and the high demand for new products and services? ââ¬Å"As it is obvious from the term associated with this type of leadership, transformational leaders, look doe transforming and changing, which is necessary for innovation. Although leadership is an important factor in the life of every organization, ââ¬Å"yet few studies have empirically examined the link between this factor and innovation at the organizational level (Jung et al., 2003:p.525)â⬠. (Mokhber, M., Ismail, W. K. b. W., & Vakilbashi, A.) (2011) Australian Journal of Basic & Applied Sciences, 5(6), p.504). Does this type of leadership style favor any gender type since the concept has more of the softer approach to leadership verses the hard line authoritarian and power type approach? There was one reference in the research which referred to a phenomenon termed the glass cliff where the womanââ¬â¢s attributes are a better fit during an organizational crisis such as poor performance. So a lesson learned as part of this research about gender still focuses on characteristics, attributes and corporate stereotyping type of bias. However, if this information is carried forward beyond the stereotype corporate male dominate leaders these research findings could validate why transformational leadership style works best during a crisis because of the female attribute of relationship building. As part of this review it is important to look at this type of research of gender differences and their psychological phenomenon of transformational leadership. There is something to learn from the glass cliff research of (Bruckmà ¼ller, S., & Branscombe, N. R.) (2010) as stated, ââ¬Å"If men have maneuvered the organization into trouble, appointing a female leader will appear as one way to achieve the transformation needed to turn things around (see Ryan & Haslam, 2007 for a related discussion). (British Journal ofà Social Psychology, 49(3), p. 435). One word of importance within the above sentence which is transformation indicates the value of glass cliff research not because of the bias or gender issue but the attributes to be successful during an organizational crisis which mirrors one of the attributes needed to be an effective transformational leaderâ⬠¦a small validation. The review discussed many issues as they relate to organizational challenges and the impact of leadership styles when motivating and inspiring followers to perform, become innovative and improve climate within the organization or group. As discussed during the research from 1978 to 2012 the change in the workplace and employee expectations from their employer or the leaders. How transformation is delivered was addressed and the factors which are identified with lower morale and reduce performance. (Bunker, K., Wakefield, M., Jaehnigen, O., & Stefl, B.) (2006). ââ¬Å"Change initiatives typically derail because the ball is dropped on the people side. Perfectly good strategies and change initiatives stall or fail when employees become stuck in some phase of the emotional transition. Leaders who fail to connect around these natural emotions generally struggle to gain sufficient buy-in from employees and thereby undermine their progress toward new goals. Instead of a loyal, productive, a nd enthusiastic workforce, executives and managers end up leading employees who are insecure, fearful, and skeptical. (Transformation delivered. T+d, 60(3), p.26.) The movement within organizational change to recruit and retain good talent was and added benefit identified with effective leaders and as stated to be an effective leader your followers need to be motivated and inspired. So this was another positive component the research found why transformational leadership is part of performance of an organization and its employees. (Bunker, k. et al.) ââ¬Å"For leaders to effectively harness and maintain the talent and commitment needed to benefit from organizational change, they must: Examine their behaviors and emotions tied to change and transition. This begins the process of operating from a place of authenticity as a leader. Establish and protect trust. Without trust and honesty, authenticity and credibility suffer, which undermines solid change initiatives or management decisions. Find a balance between structural leadership andà people leadership. By learning the important competencies for leading in times of change and transition, lea ders have a new perspective from which to operate. (Transformation delivered. T+d, 60(3), p. 30). This article is an overview of the transition plan to transform the United States Postal Service which began in 2002. Each study relating to organizational change and leadership concept supports the transformational leadership style. As stated within this article transformational leadership. .(Jandaghi, G., Matin, H. Z., & Farjami, A.) (2009). ââ¬Å"The effective role of managers and leaders in radical changes and transformations is unavoidable in the organizations. Leadership and management are not identical. To influence over others, management is depended on formal power while leadership is resulted from a social influence process. Leaders make cultures and their fundamental role is affecting others. In other words, transformational leaders try to make changes that increase organizational efficacy and performance. These are changes that cause higher aim and expectations to the organization. (Comparing transformational leadership in successful and unsuccessful companies. International Journal of Social Sciences, 4(3), p. 212). Furthermore, does this concept and theory carry over to multi-agency and crisis management which is more traditionally authoritative management style however, there is a movement of change in leadership style called Interwoven Leadership which combines features such as task skills, interpersonal skills, stakeholder awareness and personal qualities of commanders and their teams. This type of leadership has some of the same attributes as transformational leadership when referring to interpersonal skills. (Borodzicz, E & Devitt, K) ââ¬Å"For an interwoven method to be embedded effectively, it must be supported by the wider organizational culture in normality and incorporated into organizational training at many levels. This may raise challenges of ethos as well as practicality. As with all cultural shifts, these value changes take a long time to truly embed within an organization, and some Gold leaders may continue to be wedded to the ââ¬Ëhard skillââ¬â¢ approaches that may have served them well in their careers. (Interwoven leadership: The missing link in multi-agency major incidentà response. Journal of Contingencies & Crisis Management, 16(4), p. 214) In addition, the following comment supports the research defining leadership moving towards the need for interpersonal skills to be an effective leader. (Jandaghi, G., et. al.) (2009) ââ¬Å"The effective role of managers and leaders in radical changes and transformations is unavoidable in the organizations. Leadership and management are not identical. To influence over others, management is depended on formal power while leadership is resulted from a social influence process. Leaders make cultures and their fundamental role is affecting others. In other words, transformational leaders try to make changes that increase organizational efficacy and performance. These are changes that cause higher aim and expectations to the organization. (International Journal of Social Sciences, 4(3), p. 211) Now another factor was discovered in the research of the literature which one was the impact of the baby-boomer retirement phase which might leave a deficiency in the leadership roles. However, the research showed more optimism to this concern and myth. (Johnson, J.) (Spring 2009) ââ¬Å"Among the concerns over baby boom retirements is that of a workforce leadership drain. The age demographics of CEOs presented here, based on census data, suggest that a leadership deï ¬ cit in the nonproï ¬ t sector may not be as imminent as in the government sector but that it looms closer than in the for-proï ¬ t sector. (Nonprofit Management & Leadership, 19(3), p. 300) Wisdom is an unique attribute identified in the review of literature titled Developing You. (McCullough, C.) (2007). ââ¬Å"Wisdom. As Jim Collinsââ¬â¢s research demonstrates, Level 5 leaders have this very deep inner perspective. Wisdom is not developed via a checklist. It is developed over the reflective journey of a lifetime. (Developing You, p. 67) This supports the research which highlights most transformational leaders have more experience to truly be effective and develop trust from the followerââ¬â¢s overtime. The research did address the difference of transactional leaders and transformational leaders and the discussion was obvious in todayââ¬â¢s challenging times the transformational leader is the right fit ââ¬Å"According to Fulwiler, there are transactional leaders and transformational leaders. Transactional leadersà operate in command-and-control mode. They focus on costs and financial goals, and have a quid pro quo relationship with workers. ââ¬Å"This will get you average,â⬠Fulwiler added. On the other hand, transformational leaders operate in a collaborative mode. They lead by example, encourage employee involvement and team building, and genuinely care about worker Wellness. ââ¬Å"This is the key to productivity and high-performance work systems,â⬠Fulwiler said. ââ¬Å"This leads to above-average outcomes.â⬠(The Power of Transformational Leadership) (2013), Professional Safety, 58(1), 19-19.) Another factor addressed in the literature was the relationship of training and development to transformational leadership and the research displayed a positive outcome as stated, ââ¬Å"The results have important implications for those aiming to implement organizational-level interventions to improve employee well-being. Although cross-sectional, our study raises the possibility that training leaders to exhibit certain behaviors might also change working conditions of subordinates. Rather than implementing wide-ranging organizational changes for a large number of employees, these results suggest that training their superiors might have a similar impact (e.g. training managers in transformational leadership behaviors might bring about involved followers who perceive their jobs as meaningful and experience high levels of inï ¬âuence). Training staff at managerial levels might prove to be both more cost-effective and easy to control than implementing wide-ranging organizational changes. (Nielson, et al., Journal of Advanced Nursing, 63(5), p. 473 ) Another viewpoint which supports training transformational leaders will improve performance as stated,. ââ¬Å"Speciï ¬ cally, the ï ¬ nding that transformational leadership was positively associated with relational identiï ¬ cation with the supervisor, which, in turn, was related to self-efï ¬ cacy, and consequently performance, suggests training leaders to be more transformational may provide important and useful returns on investment in terms of follower development. Such training initiatives have been shown to be related to increased levels of commitment, motivation, satisfaction, and performance among followers (Barling, Weber, & Kelloway, 1996; Dvir et al., 2002). (Walumbwa, F.O. & Hartwell, C. A., Journal of Occupational & Organizational Psychology, 84(1), p. 167) Furthermore, this research which was stated in the above article confirmedà the research relating to the 1985 (Bass) theory that transformational leadership does have an impact on performance. Moreover, it is supported by the following information and research. (Zhu, W., Sosik, J. J., Riggio, R. E., & Yang, B). (2012). ââ¬Å"As indicated by several researchers (e.g., Bass & Riggio, 2006; Sosik & Jung, 2010), empowerment is a crucial process that defines transformational leadership and illustrates why it is effective in building follower organizational identification and performance. Followersââ¬â¢ identification with the organization may be extremely important for their work attitudes, such as organizational commitment, and for other work performance measures, associated with excellence in the contemporary global marketplace. (Journal of Behavioral & Applied Management, 13(3), p. 208) Conclusion: Supported by research, theory and sampling of managers, leaders, employees and stakeholders relating to organizational change, performance and leadership the conclusion is transformational leadership style or concept has the skills and attributes to motivate and inspire followers. Therefore, the organizational climate is conducive to innovation and healthy work environment to address the ever changing workplace while improving organizationââ¬â¢s capacities to compete in the challenging business environment. References Bruckmà ¼ller, S., & Branscombe, N. R. (2010). The glass cliff: When and why women are selected as leaders in crisis contexts. British Journal of Social Psychology, 49(3), 433-451. doi: 10. 1348/0 14466609X466594 Bunker, K., Wakefield, M., Jaehnigen, O., & Stefl, B. (2006). Transformation delivered. T+d, 60(3), 26-30. Retrieved from http://ezproxy.lewisu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=20607564&site=ehost-live&scope=site Devitt, K. R., & Borodzicz, E. P. (2008). Interwoven leadership: The missing link in multi-agency major incident response. Journal of Contingencies & Crisis Management, 16(4), 208-216. doi: 10.1111/j.1468-5973.2008.00551.x Jandaghi, G., Matin, H. Z., & Farjami, A. (2009). Comparing transformational leadership in successful and unsuccessful companies. International Journal
Saturday, September 28, 2019
Death penalty Research Paper Example | Topics and Well Written Essays - 1250 words
Death penalty - Research Paper Example People have the natural fear of death, even if one is not thinking consciously about it. Criminologists have been studying on the matter to see whether the death penalty can influence the murder rates. In the early 20th century the results were inconclusive. Later in 1973, Isaac Ehrlich put forward a new method of analysis through which he displayed more reliable results. From his studies he describes that for every inmate who was executed, seven lives were spared because others were pulled back from committing murder (ââ¬Å"Argumentsâ⬠). The death penalty can also become a deterrent to crime. The early societies had always used punishments to discourage the would-be criminals from committing any crime. As it is a matter of great importance to prevent crimes, we should use the strongest method of punishment available to deter crime, and the death penalty suits to that. If the execution of the prosecuted criminals are carried out at pace, the soon-to-be murderers will be forced to think twice before killing somebody. The legal system of Singapore can be an example for how death penalty becomes a deterrent to crime. Singapore has one of the lowest crime rates in the world. In Singapore, ââ¬Å"carrying over 30 grams of heroinâ⬠will result in the same punishment as murdering a human being (ââ¬Å"Singaporeâ⬠) so criminals will have to think before breaking the law, whether it is really worth their lives. There is a wide gap between the legal policies of Singapore and the United States. The US system of justice is very lenient to the criminals. ââ¬Å"A murderer even with physically powerful evidence against him has the chance to appealâ⬠against the death penalty. Contrary to the United States, in Singapore there will be no twenty year old trials or governors scooping into for supporting the convicted and the execution will be carried out swiftly (ââ¬Å"Singaporeâ⬠). It is advisable for all nations to adopt this policy. When compared to other forms of punishment such as ââ¬Å"incapacitationâ⬠, a form of lobotomy or punishing a criminal to solitary imprisonment for 30-50 years, the death penalty is more humane. A person sentenced to life without any parole will never again see the daylight. He has to ponder over the consequences of his crime until his death. Looking through an emotional perspective, this type of lengthened, extreme level of suffering for a prisoner could be avoided. A widely spread definition of justice describes, ââ¬Å"Let the punishment fit the crimeâ⬠perhaps the best one ever existed and ever will. All the human beings have the innate tendency of craving for justice. It is the justice that prevents the society from falling into a tyrannical confusion where a normal person is always subjected to anger, violence, and stupidity of criminals. The law and the justice of a society secure the lives of its citizens. The Death penalty and justice are bilaterally connected. For the solidity o f the society, fair and fleet justice must always exist. The people who would obliterate the society through crimes should be completely detached. No other punishment serves this purpose better than death punishment. Looking through the perspective of justice, death penalty, in a society performs the function of wiping away its worst subject; the criminal one. As the governments change as do their policies too. A person imprisoned for life without the possibility of getting parole does not always mean that
Friday, September 27, 2019
Who is liable under a Shipment or Destination Contract Assignment
Who is liable under a Shipment or Destination Contract - Assignment Example As it is with most contracts involving the transportation of goods, contracts are presumed to be shipment contracts unless stated (McNett, 2005). In the scenario provided; therefore, the contract involved is a shipment contract. Shipment contract is a type of business contract whereby the tender of performance is reached at the time when goods are surrendered to the carrier, which is then responsible for delivery of the goods to the owner. However, the buyer remains responsible for the goods as the owner immediately the seller surrenders the goods to the carrier. Under theà destination contacts, the seller of the goods tenders theà goodsà to the carrier, who is thenà responsible for the delivery the goods to the buyer.à However, the buyer is neither responsible for any damage or loss of goods nor the owner of the goods until the carrier directly delivers the goods to the buyer (Beatty, Bredeson and Samuelson, 2013). Inà the situationà therefore, it isà identifiedà thatà theà person responsible for the loss of the computer in the scenarioà is me the buyerà and not Dell Computers, Inc., as the charge that had been taken from my credit card only included the purchase of the computer and not shipment costs as the contract could have stated that so. In order to answer to the question accurately, one requires more information pertaining to the terms in the contract between Dell Computers, Inc. and I. Since such information is not available, the conclusion remains that Dell Computers, Inc. was only responsible for the loss of the computer until it rendered them to the carrier for the delivery to me. I would, therefore, remain fully responsible for the goods from the time Dell Computers, Inc. delivered the computer to the carrier. Additionally, information pertaining to the agreement between the types of contract involved is also essential in determining the person
Thursday, September 26, 2019
Describe and discuss the diverse ways in which the development of Essay
Describe and discuss the diverse ways in which the development of second generation sequencing technologies has extended the fie - Essay Example On the same note, the four components related to barcoding include specimens, laboratory analysis, database and data analysis (CBOL Plant Working Group 2009, p.12794). Since early 90s, DNA sequencing has involved the use of capillary-based and semi-automated techniques related to Sanger biochemistry. The process of DNA sequencing then involved two approaches that include shotgun sequencing and PCR amplification. Shotgun sequencing involves a process of cloning DNA that through a random fragmentation and transformed into high-copy-number plasmid that is used for changing Escherichia coli. PCR amplification, on the other hand involves a process of targeted resequencing where primers are used to flank the target. Following three decades of improvements, the Sanger biochemistry, is now applied to obtain read lengths that average 1000 bp and accuracies in regard to per base raw that average 99.999%(Hutchison 2007, pp.6227-6237). However, the introduction of second generation sequencing te chniques continues to expand the field of DNA barcoding beyond the Sanger sequencing technique. The second-generation technologies have contributed to alternative DNA barcoding strategies and can be grouped in a number of categories. This includes sequencing using hybridization, cyclic-array sequencing, microelectrophoretic techniques and observation of single molecules in real-time (Healy 2007; Shendure 2005; Soni & Meller 2007). Second generation technologies as used in the field of barcoding implies to the different types of sequencing that have been introduced recently, in a commercial product and includes 454 sequencing, Solexa technology, Heliscope technology of single molecule sequencer, the Polonator and the SoLiD platform. These products have improved the diversity of sequencing, and have helped in the application of alternative protocols for purposes of generating jumping libraries related to mate-paired tags that contain controlled distance distributions. Further, these n ew technologies through various approaches, permits the production of amplicons that are clonally clustered, and acts as sequencing features. A common feature among the second-generation technologies in DNA barcoding is that, PCR amplicons emanating from various single library molecules can be spatially clustered on a single site within a planar substrate or on micron-scale beadââ¬â¢s surface. The sequencing process has further improved because of the introduction of alternating cycles related to enzymes-based biochemistry and data acquisition that is based on imaging (Mitra et al. 2003, pp. 55-62). In essence, the benefits of the second-generation technologies in comparison to the Sanger technique in diversifying DNA barcoding includes, the introduction of in vitro construction related to sequencing library. This is followed by cloning amplifications that produce sequencing features and circumvent numerous bottlenecks considered affecting parallelism related to sequencing consid ered as conventional. Second generation technologies compared to Sanger sequencing, have an advantage in terms of introducing array-based sequencing. Because of the existence of an array-based sequencing, the process of DNA barcoding is able to realize a considerable degree of parallelism compared to capillary-based sequencing.
Wednesday, September 25, 2019
Nutrition and Autism Assignment Example | Topics and Well Written Essays - 500 words - 1
Nutrition and Autism - Assignment Example Moreover, the elimination of lead-loaded petro has been identified as a deliberate campaign program that has been adopted to eliminate the adverse effects of the chemical substances. The article, therefore, links development of autism t exposure to chemical agents and thus its prevention lies squarely on elimination of exposure. Besides, the author identifies that children are more prone to these chemical agents. Exposure is mainly through maternal transfer to the baby during pregnancy or consistent early exposure to these chemicals. Whichever the case, there are over 200 chemicals that have been proven in laboratories to inhibit brain development. However, there is a critical impediment identified by the author as stumbling a block in avoidance of these chemicals. Firstly, the threshold to prove is too high and require study sample with the control group that is impossible due to ethical consideration. Besides, there are still gaps in chemical neurotoxicity tests leading to insufficient literature (Grandjean and Landrigan 2169). Despite the shortcomings, the article suggests removal of food items that contain these dangerous elements. I feel that the article is scientific and ought to offer direction to food industries that use chemical additives as preservatives or as food components. Mercury and lead have been identified many times as the dangerous elements whose exposure at pregnancy predisposes to teratogenicity. I consider the article findings on chemicals in food, fuel or any other source substantially convincing and policy makers should work around the clock to prevent exposure as an important step in prevention against autism and related conditions. The article explores nutrition, autism and how a combination of nutritional supplements can benefit autistic children. It further reports experimental studies that help affirm suggestion that vitamin B6 and Magnesium element combination is more
Tuesday, September 24, 2019
This I Believe Essay Example | Topics and Well Written Essays - 500 words - 6
This I Believe - Essay Example These individuals are prone to maltreatment or swindling, eventually turning their psyche and body imbalanced. Thus, I believe that in order for these self-loathing and self-pitying people to get back on their feet and regain what they have lost, it is vital that they first must regain their self-respect, so they could have a better outlook for the rest of their lives. One of the most common examples of people that seem to sacrifice too much of their selves for the sake of others are the shy and servile employees that are always put behind others due to lack of assertion skills. These persons let just about anyone tell what to do, what to wear, what to eat, how to work, and so on, along with getting unfair and inhumane treatment from others without complaints. In using colloquial terms, these are people without backbones. They are deemed to have lost a great deal of self-respect because of letting others freely violate their human rights, for the sake of gaining a false sense of acceptance. At the same time, they also violating their own rights because they letting others do as such, and their low self-worth do not help these people get out of the situation. As long as they do not see that they are worthy of being treated fair and equally with peers, they would remain as such, further allowing self-deprecation to prevail, and removing their rightf ul place in the community (Hill 6). If these people wants to affirm their rights, it would take a longer recovery time because aside from making others see their worth, these people must also adjust their belief systems regarding fulfilling their needs above others. Doing such would gain their self-dignity and self-worth back, turning these people into persons with better attitudes towards life, and make their selves feel better in the process. Before self-pitying people could expect to get better treatment in society, they must also learn how to treat themselves with
Monday, September 23, 2019
Research Article Example | Topics and Well Written Essays - 750 words
Research - Article Example The purpose of this research is to explore the efficacy and sustainability of instructional coaching for teachers of diverse learners. The research question for the study was are teachers, of an institution designed for students from low-income areas, multilingual, and multicultural located in a large district with high economic disparities, efficient when providing instructional coaching intervention. Data was collected using mixed methods, whereby qualitative data was used to explore quantitative data collected from a quasi-experimental study with 36 urban elementary teachers participating. The results showed that teachers were positive about the benefits of instructional coaching to students from low income and multicultural societies (Teemant, 2014). The purpose of this research is to explore the implications for the development of supportive multicultural programs of learning at universities. The question that the research sought to answer was how learning institutions emphasize diversity enough in a multicultural society. Data was collected from 19 new GTA instructors, who completed the training. However, only 12 provided feedbacks. The results showed that instructors preferred removing barriers to integrating diversity issues into the educational experience of all students (Elicker, 2009). The purpose of this study is to develop necessary competencies to implement successfully culturally responsive teaching amongst teachers in their classrooms.
Sunday, September 22, 2019
Accounting analysis Essay Example | Topics and Well Written Essays - 750 words
Accounting analysis - Essay Example For other transactions substance and form diverge and the choice of treatment can give different results due to non-recognition of an asset or a liability even though benefits or obligations result.Full disclosure is not enough:all transactions must be accounted for correctly,with full disclosure of related details as necessary to give the user of accounts a full understanding of the transactions.The interaction of the framework with other standards is also an important issue. Whichever rules are the more specific should be applied, given that IAS's should be consistent with the framework. Leasing provides a good example: straight forward lease which fall squarely within the terms of IAS 17 should be accounted for without any need to refer to the framework, but where there terms are more complex, or the lease is only one element in a large series of transactions, then the framework comes into play. In addition, the framework implicitly requires that its general principle of substance over form should apply in the application of other existing rules.How does the frame work enforce the substance over from rule Its main method is to define the elements of financial substance and therefore to give rules for their recognition. The key considerations are weather a transaction has given rise to new assets and liabilities.A liability is a present obligation of the enterprise arising from past events, the settlement of which is expected to result in an outflow from the enterprise of resources embodying economic benefits. (http://www.iasplus.com/standard/framewk.htm) Identification of those who have risks related to an asset will generally indicate who has the benefits and hence who has the asset. if an entity is in certain circumstances unable to avoid an outflow of benefits, this will provide evidence that it has liability. The definitions given in IASC framework of income and expenses are not as imp as assets and liabilities. This is because income and expenses are described in terms of changes in assets and liabilities, i.e. they are secondary definitions Income is increases in economic beniufit5s during the accounting period in form of inflows or enhancements of assets or decreases of liabilities that result in decrease in equity, other than those relating to contributions from equity participations. Expenses are decreases in economic benefits during the accounting period in the form of outflows or depletion of assets or increases of liabilities that results in decrease in equity, other than those relating to distributions to equity participants. (http://www.iasplus.com/standard/framewk.htm) The real importance then is the way the Framework defines assets and liabilities regardless of the legal status. It is not sufficient, however, that the asset or liabilities fulfils the above definition; it must also satisfy recognition criteria in order to be shown in an entity's accounts
Saturday, September 21, 2019
A Midsummer Nights Dream Essay Example for Free
A Midsummer Nights Dream Essay We watched two different versions of Shakespeares A Midsummer Nights Dream. The first version we watched was from the BBC. This version showed the dream world mixed in with reality, which was quite good. The second version of this play was by channel 4. This was a little less detailed as it showed the forest with lights hanging down. The accents of the actors in the first version were hard to understand because they were from all over England. The first version was also hard to understand because the actors did not use very good body language. The first version also good in the way that it made its forest so life like, well as in the second version it was plain and had doorways in the middle from where people came from. The language use was easier to understand than the second version because the actors used more present English rather than old Shakespeare language. I think that the second version we watched was more suited to children rather than adults because it contained childish humour. When Puck gave Bottom a donkeys head it looked quite unrealistic in the first version because it looked like a rabbit. In the second version Bottoms ass head was good because it actually looked a little realistic. In the second version when Bottom and Titania fell in love, I think they went a bit over the top with the love scene. The first version of the play showed the dream world mixed with reality because Puck made it easy to see who was in the dream world and who wasnt. The strange thing about the second version was having the little boy as a narrator. I think that may confuse people because they have now added another world to the whole story. There is now reality in the film, the dream world and reality in our world. When the first version showed the play by Bottom and his friends it seemed unpracticed and shabby. The second play showed a little humour by adding people forgetting their lines and the good roaring by the lion. They actually performed on a stage which was more appropriate for the occasion. In the first version they had to perform on the floor. If the actors were performing in front of a Duke and a Duchess then the performers should be given a proper performing stage. I think the second version of the play was by far the best because it had better acting and it showed some humour. In the first version I did not like it how the audience could sense the presence of the dream world. After Bottom and his friends had acted I did not understand why Puck had led all of the fairies through the corridors of the house. I think I prefer the second version of the play because I think it is more suited to my age group and plus I understood it a lot better than the first version. This is because it used present English and it used better body language.
Friday, September 20, 2019
Difference Between Strategic Hrm And Hrm Business Essay
Difference Between Strategic Hrm And Hrm Business Essay The aim of this assignment is to analyze the relationship between Strategic and Human resource management. It explores the developing role of HRM in providing a strategic dimension to an organization. This essay identifies a number of critical organizational behaviors in corporations that seek to inter-link its HRM practices with its strategy. Companys Strategies should be formulated by considering the human resource aspects and the human resources should be managed based on the companys strategies. In fact, the consequences of liberalizations, privatization and globalization viz., competition, Quality, low cost, high speed in delivery, customization and customer relationship, made the CEOs of Various companies to include the human resource aspects in the strategic management process and manage the human resources based on the companies strategies. As such, strategic human resource management gained its significance in the post liberalization period. Now, human resource manager, in most of the companies, is a member of strategic management team. (Ref P. Subba Rao book) Strategy (ref P. Subba Rao book) Increasing the sales of Suzuki by 1lakh motor cycles in 2012 is one of the objectives of the company. It can be attained by increasing the fuel efficiency, reducing the price of the through reducing the production costs or by improving the design etc. Increasing the fuel efficiency or reducing the costs are the strategies. Strategy, in simple terms, is a unified course of action to achieve the goal. Glueck defined the strategy as Unified, comprehensive and integrated plan designed to ensure that the basic objectives of the enterprise are achieved Henry Mintzberg views that strategy need not be the outcome of rational planning. With this view, Mintzberg defines strategy as, a pattern in a stream of decisions or actions The pattern of decisions or actions is aimed at achieving the goals and objectives of the company. Human resource management The function within an organization that focuses on recruitment, management and providing direction for the people is known as Human resource management. It also deals with issues related to people such as hiring, compensation, employee motivation, performance management, safety, wellness, training, benefits, administration, communication and organizational development. HRM manages the relationship between the management and the employees. Whatever definition we use for defining HRM, It is all about people in organizations. No wonder, in some MNCs (Multinationals) HR managers are called People managers. Nowadays, HR manager or People manager is no longer seen doing the activities or work described in the traditional way. In fact, most organizations have different teams dealing with payroll, retention and staffing etc. The HR manager is responsible for managing employee fulfillment and realization of management objectives. Difference between Strategic HRM and HRM Human resource management is a strategic approach to the management of employees. As explained earlier, it mainly deals with the recruitment, compensation etc. There are no specific rules for HRM whereas in Strategic HRM, there are specific rules specified for specialized fields. SHRM mainly focuses on programs with long term objectives. Unlike the traditional HRM, Strategic management uses many strategic methods and systematic tools for increasing employee motivation and productivity. The strategic HRM represents the latest shift that explains how the continuing training and development of employees can directly contribute to wider performance and function of the firm. (See Delery and shaw, 2001; Mathis and Jackson, 1999). Armstrong (2006a) explains the above notion in a brief summary by stating that: The Fundamental aim of strategic HRD is to enhance resource capability in accordance with the belief that the human capital of an organization is a major source of competitive advantag e. It is therefore about ensuring that the right quality people are available to meet present and future needs. This is achieved by producing a coherent and comprehensive framework for developing people. Whereas HRM realizes the important contribution employees make to the life of the corporation but does not make a direct impact to its performance. SHRD argues how an organization where employees realize new opportunities of growth and where they are able to utilize new potential represents an interrelated link with the working of the organization and its performance. SHRM argues that the role of the employees should be managed and aligned to the wider corporate objective of its management. Performance Appraisal Performance appraisal is a process of assessing the performance of an Employee compared to the standard/pre-determined level set by the organization according to its objectives. Performance appraisal indicates the level of desired performance by the employer, actual performance of the employee and the gap between these two. Performance appraisal is useful for deciding upon employee promotion, salary determination etc but recent developments in the human resources management indicate that performance appraisal is the basis for employee development. The basic objective of Performance appraisal is to take a measurable account of its employees with positive or negative performance so that the organization is able to have a better control over its operations and accordingly forecast work. Armstrong explains how Performance management reviews provide the inputs required to create personal or team development plans, and to many people performance management is essentially a development proc ess. Performance reviews can, however, produce data in the form of individual ratings, which may be used as the basis for performance-related pay decisions. Performance appraisal can be of benefit if it is exercised in a positive way, even though measuring of performance is a positive way in detecting strengths and weaknesses of an employee such kind of exercises can be perceived as intimidating by the employees leading to issues like demotivation and lack of enthusiasm at work. According to Wiese and Buckley (1998) some of the advantages of a performance appraisal system are that it facilitates organizational decisions such as rewards and recognitions, promotion/demotions, layoffs/recall and transfers. It may also assist managers in developing employees. It serves to assist individual employees decisions regarding career choices and the subsequent direction of individual time and effort. Additionally, performance appraisals may increase employee commitment and satisfaction due to improvements in organizational communication. The exercise of PA systems play a very important role in organizations that seeks to integrate HRM with its strat egy because of the belief that managing and assessing the performance of each employee has a direct relation with the performance of the corporation as a whole. It is a very essential process to understand and improve the employees performance through HRD (Human Resource development). The process of HRD helps the employees to develop technical, behavioral knowledge, skills and abilities, beliefs and attitudes necessary to perform and attain future goals. Performance appraisal is the basis for HRD. The question however arises what kind of performance will be appropriate to produce the required satisfaction amongst employees in order to get positive performance as well as point out areas of improvements when weaknesses are detected? Many authors support the argument across a wide spectrum that Performance appraisal systems, cannot in themselves, become a positive resource for improvement in the organization. Performance management system can be manipulated by the members of the organization. For example, the line manager can deliberately give low scores to an individual if the person has any personal grudges against him/her, to send a message to someone that they should consider leaving the organization to speed up termination. All of the above features indicate how people deploying the performance appraisal can use it in a number of ways and according to their interests. Self-Managed Teams and High Performance work practices. Self-Managed Teams are believed to contribute to an increase of input and efficiency and it has become a popular way of organizing an employees working environment. It said that by being self-managed, employees get a greater sense of responsibility which leads to a more innovative decision making and greater performance. In using the work by Sirking (1993) Elmuti (1997) argues that Self-Managed Teams programmes can produce greater satisfaction, reduced costs, faster and better decision making, improved pricing, and increased market share. Elmuti (1997) makes the distinction between two most popular approaches to self managed teams, namely a) work teams and b) problem solving teams. Elmuti (1997) argues that A problem-solving team is similar to a taskforce in that it is formed for temporary purposes. While problem solving teams are temporary, work teams, which are used by two-thirds of US companies, tend to be permanent. Rather than attack specific problems, a work team does day to day work activities In addition to the above, the study of self-management has been an issue because of lack of appreciation from the management for the employees contribution and decision making. The question remains of whether the hard work and commitment of the employee is evaluated and recognized by the organization. From the above discussion, we understand that the use of Self-Managed teams can be a win-win situation, when the individual contribution to the organization is being recognized by exercising proper evaluation process. It can also be a loss-win situation for the employees when they do not get any profit from their innovative ideas which help the organization. At the same time, it can also be loss-win situation for the organization when the employees do not take advantage of their independence and become unproductive for the organization. High Performance work practices. The study of SHRM focuses on high performance work practices (HPWP) because it can lead to higher level of performance when implemented. De Waal (2007) argues that high performance organizations (HPO) share some certain characteristics like strong financial results, satisfied customers and employees, high levels of individual initiative, productivity and innovation, aligned performance measurement and reward systems, and strong leadership. There is not much difference between HPWP and HRM, In fact HPWP aims at strengthening specific set of relationship within HRM practices. Huselid argues that certain criteria must exist if human resources are to be a source of competitive advantage: first, the individual performance significantly affects the organizations productivity; second, that the skills must be rare, and finally that the human capital is difficult to imitate. Performance Management (PM), Learning and Change Management. Performance Management system is the associated with measuring the employees performance against the criteria introduced by the management or from the discussion with the employee. Organizations operating in the service sector (e.g. Call Centre) often want to measure whether the employee initiated proper contact with the customer, whether all questions asked by the customer was answered in a professional manner resembling the values and principles of the organization. Authors argue that PM should not only point out the different targets to be met by the employee but also provide the necessary learning structures so employees are able to develop the right competencies to meet them. Kirkpatrick, (2006) also argues that In an extensive study on performance reviews, researches at general electric came to the following conclusion: Implicit in performance appraisal programs are now structured and include two distinct objectives: 1) letting a person know where he or she stands via ratings a nd salary actions, and 2) Motivating him or her to improve The learning or change management is about introducing employees to new or different knowledge areas that needs to be developed in order for them to meet their targets. Armstrong (2006b) rightly argues how: Discussions takes place on ways in which the individuals role could be developed so that it becomes more challenging from the view point not only of new tasks to be accomplished but also need to acquire or extend knowledge and skills to carry out those tasks. A-One Bakery A-One bakery is one of the leading bakeries in the Indian Market. They have approx 800shops nationwide; it has been maintaining a reputation for freshness and quality for years now and because of this A-One has won a trust of many customers, overtime. Rolls, Samosas, pastries, Cake, doughnuts and soft drinks are some of the products it deals with. There are many small shops and malls where A-One supplies its freshly made products hence due to the difficult logistics demand, employees play a critical role in the large selling and manufacturing targets. In order to achieve customer satisfaction one of the important activities of A-One is that it keeps a personal interaction with the customers at the time of selling despite the fact of distribution of products from the central bakery around the country. By examining the companys published information and report. It is clear that A-Ones envisaged expansion is achieved by not positioning the role of its employees at a strategic level. The companys function which is not perceived as critical is supported by the role of employees. The image of the corporation is improved by the involvement of the employees within the wider community. In addition to that, little information is provided by the company about the competencies and skills that might be needed by the employees in order for them to apply it in different depts. Reference is made to different sections such as: Marketing, purchasing, food/health and safety, finance, IT etc. Even though the above presentation of A-One bakeries treatment of its employees might not reflect the working of its staff environment, it is clear that the strategic importance on its people is not placed by the company. In contrast, the corporation emphasizes more on expansion of its products, marketing practices, opening or more stores worldwide and use of more robust advertising. The company would have positioned the areas of employee development, learning and training as more central to its growth. Creating a more strategic HRM focus. After examining a number of key areas constituting important strategic approach to HRM, It can be argued that A-One bakeries is able to incorporate some of the traditional practices in order to provide a more strategic edge to its recruitment and retention of employees. For identifying the areas of improvement and strengths, there can be a performance appraisal system introduced. More explicit areas of improvement within its HRM can be identified by the company that would be supplemented with the strategy to be committed in addressing the identified needs. Similar to the marketing and advertisements, a specific budget should be introduced for training and development of employees. There is absence of different forms of empowerment and involvement even though distinction is made by the company in regards to the working environment. Instead of following the traditional way of HRM, they could be rewarding the innovative role of its staff and how they have contributed towards the company s growth and current achievements. Despite of the recruitment of large number of employees, it can be surprising to know that the presentation of the targets by the company is loosely defined. A-One bakery might be serious about its performance targets and growth but they should communicate this clearly and explicitly to the current and future employees. Conclusion. The aim of this assignment has been to analyze how an organization can achieve a connection a between its strategic and human resource management. This Essay argued that the changing role of HRM is an indication of the development of Strategic HRM as compromising a much more critical role than it did in the past. This essay identified four areas which are critical for developing a strategic approach to HRM and also provided a literature review on them. All of the above practices aim at providing a more explicitly measured as well as managed role and performance of the employees. The improvement of the corporation as a whole is believed to be a result of training and development of the employees. By examining the case of A-One bakery, this essay identifies how an organization does currently possess a strategic focus on its HRM practices. The employees are seemed to be treated as functional role providers translating into the manufacturing and selling practices. In order to develop a s trategic focus to its HRM functions, A-One needs to be more committed towards training and development as it is an important perquisite to its wider corporate performance.
Thursday, September 19, 2019
How to Achieve World Domination :: Process Essays Dominating Essays
How to Achieve World Domination Are you tired of the grind? Do you long for easier days? Do you grow weary of lesser people who have struggled to the top and are now telling you what to do? Are you out of high school or soon will be? Are you mad all the time? If you answered yes to these questions you may be ready to embark on the job of a lifetime, a no holds barred quest to fulfill your every desire. But wait! It's not just a job; it's complete and total control over a select group of people. In this high tech fast paced rewarding career you not only get to subserviate those around you into whimpering masses, but also get to see your dreams come to fruition through long and complicated acts of deviousness. Beautiful buxom women will flock to you and your new-found power. You'll have confidence, no stress and the perks of dealing harshly with what bugs you will lead you to a life of fulfillment and relief and many nights of peaceful slumber knowing that those who you once held in disrespect you now hold in the palm of your hands. What is this hallowed of hallowed jobs that will prove once and for all who is the alpha male? What is this rewarding path that will show you the country and get your demands met at the same time? The push of a button could reap you millions in cash. Leaders will tremble at your name. If you have what it takes: an iron fist, a will of steel or even buns of cinnamon, you too can be a part of the booming field of brand new despots. Act fast, uproot your life and follow these tips, and you too can become AN EVIL OVERLORD! GETTING STARTED Lesson one- Do it for yourself! You may have seen recent movies in which actors have portrayed "Evil" doctors, leaders, and even flat out thugs. But as all things out of Hollywood, these stories are tainted with the capitalist greed that makes for a good movie. Strangely the very people who are giving us these "outlandish" characters are the people whom we can turn to for prime examples of underhanded dealings and a lack of decency which all-good evil leaders posses. They are right, their characters are wrong. These film villains are always beaten; they usually lack an air of class, and furthermore are many times out for simple money or a bleeding heart special cause.
Wednesday, September 18, 2019
Euthanasia :: essays papers
Euthanasia In today's society there are many disagreements about the rights and wrongs of euthanasia. Although death is unavoidable for human beings, suffering before death is unbearable not only for terminal patients but for the family members and friends. Euthanasia comes from the Greek word "Thanatos" meaning death and the prefix "eu" meaning easy or good (Russell 94). Thus, "eu- Thanatos" meaning easy or good death. Euthanasia is a better choice for terminal patients than suicide. In our society, suicide is always traumatic for families and friends. If there is no alternative to relieve the suffering of terminal patients, then the more humane option to suicide is euthanasia. An option for people that are unsure of euthanasia is called DNR or do not resuscitate(McCuen 2). This means that if the patient has a heart attack or another potentially fatal problem in the hospital, the doctors are told to preform a " No Code" which means that they should let the patient die peacefully with any amount of painkillers or medication requested by the patient(McCuen 3). Doctors that are treating a dying patient should treat them with care. They should make them as comfortable as possible and give them medication to dull their pain. Instructors tell doctors in training to treat dying patients as people " that are alive but just that their death is more imminent than our own"(Moroney 2). Many families could rest easy that their relative is being treated well and are receiving the necessary attention. A lot of terminal patients decide to sign DNR forms or request euthanasia so that they would not be a burden on their families. Euthanasia should be legalized in all of the United States because it would end much suffering and pain. Euthanasia is the justified killing or assisted killing of a disabled or terminally ill person at their will or if the patient is incapable of making the decision, at the family's will(Satris 260). The doctor or in some cases, a family member, uses injections, weapons, or other means of killing to act out euthanasia. But euthanasia is usually gentle and quiet. In most of the cases of euthanasia, the patient died by lethal injection or certain life support systems were withheld.
Monday, September 16, 2019
Drugs Should Their Sale and Use Be Legalized
Running Head: SHOULD DRUGS BE LEGALIZED Comp II Drugs: Should Their Sale and Use Be Legalized Arnold Heningburg Palm Beach Atlantic University Instructor: Heather Patton Drugs: Should Their Sale and Use Be Legalized? In the last 50 plus years, the support of legalization of drugs has been a very hotly argued topic in the United States society and the world. Many believe that ââ¬Å"street drugsâ⬠should be legal and everyone should have the choice of using them if they desire. After the introduction of these street drugs, (some that were legal for medicinal purposes), they had to be banned in society because people were abusing them.Many of these drugs now known as illegal substances were considered legal and were manufactured and created by chemists, and at some point were used for medical reasons. Unfortunately, due to many detrimental effects of prolonged use that caused human beings to become sick or die, these drugs were deemed dangerous and made illegal by the government. William Bennett's ââ¬Å"Drugs: Should Their Sale and Use Be Legalizedâ⬠goal was to tell the general American public or the communities know how important it was to uphold the countries current drug policy.The beginning of Bennettââ¬â¢s statement started by saying, ââ¬Å"The issue I want to address is our national drug policy and the intellectualsâ⬠(Bennett, William). He was particularly addressing our nation about the danger of making these drugs legal. Bennett wanted everyone to know that he undoubtedly was on the side of keeping and imposing the ban on making narcotics illegal. Bennettââ¬â¢s article seems to be motivated by the desire to confirm his support for the current U. S. national and international policies regarding narcotics. .â⬠Bennettââ¬â¢s purpose was to win over those individuals who were not sure and those who were opposing the nations drug policy, by sharing where he stood on the issue of the nations drug policy. In the article that was w ritten by Elliott Currie which was called ââ¬Å"Toward a Policy on Drugsâ⬠, Currie maintained that illegal drugs are an deep-rooted problem for law enforcement agencies, therefore the only resolution that could aid in resolving the problem is by seeking the views or ideas of the public on how the police and the court would take action in reducing the impact of use and sale of illegal drugs in the community and society.Curie argued that by using the free sell approach it would advocate making laws less restrictive on drugs, as well the law being less discriminating of drug users. This would mean that the government ââ¬Ës ban on illegal imports would be downgraded, which would also cause the drug users not to be treated as criminals and not being punished for their illegal activities. Currie felt that this approach has been proven effective in some of the European countries like Netherlands, where they have legalized the use of small amounts of marijuana.He also argued that d ecriminalization and deregulation are not the definitive resolution to the deteriorating drug condition, but could significantly lessen the unscientific and cruel methods currently used to battle the use and sale of illegal drugs. Currie contended that it has proven and studied that there is a correlation between the prevention of drugs and the existence of crimes and violence in communities. His contention was that if illegal drugs would be made legal then it would be safe to assume that the incidence of drug-related crimes will decrease and eventually lead to the eradication of drug problems.Although, he did contend that people should not exclusively depend on this type of approach, since there are other factors and complication implicated that cannot be addressed by this approach. In my opinion, legalization of drugs will cause an increase in drug problems and in crime. The reason I state this is that while dealing research and reading the journals and articles I found that many experts agree that illicit drugs are addictive and dangerous.Those that want to legalize can admit this, but contend that if we legalized them we would have less of a problem because by making illegal drugs legal less people would consume them and therefore by legalizing it and making it accessible people would be less likely to become addicted because they would use drugs more moderately or some may just stop using drugs altogether, since it is available if they ever did want to use, comparing it to those that donââ¬â¢t use cigarettes or alcohol because it is legal to use.But as I read different research and journals I found that the message from history is that periods of careless controls are accompanied by increased drug abuse and that when there is strong drug control, there is less drug abuse. References Barnet, Sylvan, Bedau, Hugo, Contemporary & Classic Arguments, A Portable Anthology, Bedford/St. Martinââ¬â¢s, 2005. Caulkins, Jonathan P. and Haijing Hao (2008). Modeli ng Drug Market Supply Reductions: Where Do All the Drugs Not Go? Journal of Policy Modeling. 30(2), pp. 251-270, DOI: 10. 1016/j. olmod. 2007. 04. 003. Hartnett, Edmund, Deputy Chief and Executive Officer, Narcotic Division, Drug Legalization: Why it Wouldnââ¬â¢t Work in the United States, New York City Police Department, New York [FN1] Speaking Out Against Drug Legalization, U. S. Department of Justice, Drug Enforcement Administration, Washington, DC U. S. A. May 2003, www. DEA. gov; David Corcoran, Legalizing Drugs: Failures Spur Debate, New York Times, November 27, 1989; Morton M. Kondracke, Donââ¬â¢t Legalize Drugs, The New Republic, June 27, 1988
Depletion of Resources
Depletion of Resource Nowadays, world population is increasing , this will affect the depletion of our natural resource. Large population increases in the developing world will strain resources and agricultural productivity (Eicher,2008) . For Instance , as populations grow, it may be necessary to convert additional land for agriculture housing development, and infrastructure. However, we need more products for our daily basic needs or extra needs for the upper class people .When high consumption and wastage of goods continues, natural resources in less developed countries will be exploited to keep the supply coming. Likewise, Australia build the Lynas in Malaysia . They build factory on our land. Furthermore, In order to produce sufficient goods for people ,more factory is needed . Therefore, Human begin to deforestation . According to data provided by the Malaysian Forestry Department(2007),Malaysia has an average annual deforestation rate of 0. 35 %.In total, between 1990 and 2005 , Malaysia lost 6. 6% of its forest cover, or around 1,486,000 hectares. As a example, Deforestation will reduce our natural resource like rubber, oxygen and others . When the deforestation activity occur , it will destruct the natural habitat of wild animals. According to the United Nation Environmental Program assessment (2011), orangutans will be virtually eliminated in the wild within two decades if poaching and illegal trading of the animal or its parts continue.Deforestation might be a main factor extinction of orangutans . Every human need a home ,and animal need it too. On the other hand, Habitat of Orang Asli will be affected too. The author of the book The Threatened Orang Asli (2009) stated that with increasing negative impacts of globalization on their natural environment and resource, indigenous people are finding it harder to defend their land where the resources have been taken without consent.Deforestation has destructed the natural environment and resources of Oran g Asli . In a nutshell , depletion of resource need to be avoided . In my opinion, Government have to find the way solving the problem. For example, encourage people to have more agriculture. Resources is one of the main requirement to developing advance country . Human beings are going to be relying on natural resources for a long time -Gale Norton .
Sunday, September 15, 2019
Functional Benchmarking: Learning from best practices to improve service quality in medium and small hotels
Despite the prevalent debate of organizational education, there is modest learned contribution on promoting learning through the realistic purpose of management apparatus. This is particularly correct in a complex domestic supply series milieu of an institute. Benchmarking is documented as a vital means for constant enhancement of quality. A large amount of publications by a variety of authors reveal the significance of this practice. Reviews of literature on benchmarking have been prepared in the past by a small number of authors. However, bearing in mind the contributions in the recent times, a more complete examination is attempted here.In this essay, the authors have reviewed benchmarking literature in a manner that would help researchers, academicians and practitioners to take a deeper look at the expansion, development and applicability of this method. The authors have examined a range of papers and have anticipated a diverse plan of categorization. In addition, certain gaps th at would present clues for extra study in benchmarking have been recognized. Study Questions A study of small hospitality businesses was undertaken in order to address the following research questions:1) How extensive is the formal and informal practice of benchmarking in small hospitality businesses? 2) What kinds of practices and approaches are more or less likely to be benchmarked in small hospitality businesses? 3) How is the corporate culture of firms in the small hospitality industry associated with their interest in benchmarking best practices? Principal Findings Comparing performance figures is the procedure in the benchmarking processes that seem to be accepted and applied by tourism managers rather than more complex procedures like analyzing or optimizing.However, there is a growing body of researchers assuming that benchmarking is not exclusively a comparison practice. Studying the business feat of a number of hospitality sectors (attractions, restaurants and caterings, m otels); Bergin et al. (2000) found that benchmarking is frequently confused with the practice of viable assessment studies. Terms such as benchmarking, interfirm comparisons and competitive comparison analysis are inaccurately interchanged. Benchmarking is thought to be a more potent tool than competitive comparison. Key WordsBenchmarking, competitive comparison, comparison analysis, interfirm comparisons, hospitality sectors. Introduction Benchmarking is concerned with obtaining information through relative study and applying it to develop internal procedures or practices (Smith, 1997). Whilst Business Week has described benchmarking as ââ¬Å"a euphemism for legally ripping off someone elseââ¬â¢s ideaâ⬠(McGonagle and Fleming, 1998), meaningful analysis and successful implementation is shown to be a complex task. As McNary (1994) observes ââ¬Å"what often gets copied in benchmarking are only the symptoms of success instead of the causes of successâ⬠.This review check s existing literature on benchmarking, particularly with respect to context, procedure, needs and benefits. The applicability to higher education is examined and results drawn. Decision makers are continuously on the look out for methods to make possible quality upgrading. Benchmarking is one such technique that has developed into a popular process in the recently. Benchmarking is one of many total quality management tools, which comprise problem solving, procedure reengineering and process improvement. According to DeToro (1995), benchmarking needs to be positioned within this larger context.From the strategic perspective, ââ¬Å"benchmarking could only be a piece of the jigsaw of initiatives needed to achieve substantial improvementsâ⬠(Smith, 1997). The challenge is to match the process with the optimal tool or technique (Keehley, 1997). Though benchmarking is not up-to-the-minute, it has now found more users, and takes up a major place, helping quality development. Quite re gularly, the benchmarking notion is understood to be an act of imitating or replicating. But in actuality this proves to be an idea that aids in originality rather than imitation, as stated by Thompson and Cox (1997).Many authors have contributed to the literature on benchmarking ensuing in more than 350 publications as of June 2002. Taking in the growth of publications, some efforts have been made in the past to review the literature. Despite the widespread discussion of both organizational learning and the learning organization (Yeo, 2005), there are few practical tools to promote learning within a supply chain context that also give implementation advice for practitioners (Garvin, 1993; Shipton, 2004). This paper, aside from providing a review of literature on benchmarking, envelops the following objectives:(1) Assembling the publications in a methodical way to allow easy and quick search; (2) Classification of literature; (3) Analysis of result of publications; and (4) Discover gaps plus presenting hints for further research. As benchmarking relevance is rising considerably in large organizations, they have, as yet, had restricted application among small hospitality businesses. Much interest has been paid to small businesses in current tourism and hospitality literature, but this has centered on savings, finance and the use of technology (e. g. Buhalis, 1993; Kwansa, 1994; Ozer, 1996).There has been little research to quantify performance points of small hospitality businesses either as singular organizations or as workings of tourist destinations. This paper argues that benchmarking offers benefits for small hospitality businesses and for the destinations where they are situated. This is mainly true of grading schemes, where most of the fee is sustained by grading organizations, not by the small business themselves. Awards or grades give customers self-assurance and at the same time present a yardstick of competitiveness within the location area.Literatur e review The literature review focuses on exploring the potential of benchmarking to facilitate learning. It signifies the critical performance areas in classification and grading schemes in small to medium hotels. In the following part it specifies how people benefit from the stated grading schemes and how benchmarking is a useful grading scheme for hotel managers. Tourist destinations: components of attractiveness Mill and Morrison (1992) make a note that tourist destinations are made of attractions, facilities, infrastructure, transportation and hospitality.Laws (1995) spots chief essentials contributing to the attractiveness of a tourist destination as being climate, ecology, culture and traditional architecture and less important rudiments specifically for tourist groups, e. g. hotels, catering, transport and entertainment. Goodall and Bergsma (1990) consider total cost a fifth constituent, in addition to attractions, facilities/services, accessibility and image. Destination ch oice, image and pleasure have all been the center of extensive tourism research(McLellan and Fousher, 1983; Pyo et al. , 1989;Selby and Morgan, 1996; Sirakaya et al. , 1996).The subsequent inventory demonstrates components of tourist destination attractiveness, amassed from these sources, which were literature reviews concerning tourist destination choice, image and tourist satisfaction. Attractions â⬠¢ Scenery/natural resources; â⬠¢ Climate; â⬠¢ Culture; â⬠¢ Food; â⬠¢ History; â⬠¢ Ethnicity; and â⬠¢ Accessibility. Facilities and services â⬠¢ Accommodation; â⬠¢ Airports; â⬠¢ bus/train stations; â⬠¢ Sport facilities; â⬠¢ Entertainment; â⬠¢ Shopping centers; and â⬠¢ Food and beverage facilities. Infrastructure â⬠¢ Water systems; â⬠¢ Communication networks; â⬠¢ Health care; â⬠¢ Power sources; â⬠¢ Sewage/drainage areas;â⬠¢ Streets/highways; and â⬠¢ Security systems. Hospitality â⬠¢ Friendliness; â⠬ ¢ Helpfulness; and â⬠¢ Responsiveness to complaints. Cost â⬠¢ Value for money; â⬠¢ Accommodation prices; â⬠¢ Food and beverage prices; â⬠¢ Transportation prices; and â⬠¢ Shopping prices Directly or indirectly, small businesses participate in an dynamic role in granting roughly all the physical and intangible components of attractiveness acknowledged in the lists shown above. Thus, they contribute significantly to visitor satisfaction/dissatisfaction and to tourist opinion and images of destinations. Small hospitality businessesHotel firms provide products which include tangible and intangible elements that combine into an exclusive combination of production and service. While room provision is a pure service activity, food and beverage functions involve processing and retailing processes. This might signify that the actual delivery of hospitality services may diverge widely and that the benefits derived are associated with feelings or emotions. The repercus sions are that consumers use biased and contradictory frames of reference to judge the quality of services, presenting difficulties for the hotel operative in satisfying the customer.Customer prejudice is emphasized in Day and Peters comments that ââ¬Å"Quality is rather like pornography in this respect. We may not be able to describe it easily, but we know it when we see itâ⬠. Its ambiguity is amplified because high quality service is often delivered by impulsive and since reacts by hotel staff which cannot simply be practiced or scripted, but are even so an important means of client satisfaction. In order to endure and be successful, a business has to make sure that it is producing the goods or services that the customer wants, that it gets its quality right, and that it brings on time.There is a growing body of evidence which suggests that are straight links with the satisfaction of the server and customer, repeat sales and profits. Heskettet al. implies that quality, repea t usage, profits and investment form a self-reinforcing rotation. As a result, despite the apparently indefinable nature of the hotel product, service improvement can represent an important source of competitive advantage because quality in service delivery can lead to more repeat custom and greater sales revenue.Augmented presentation may also benefit managers and staff whose tangible and intangible benefits include job satisfaction, profit sharing and esteem. Small businesses are imperative to the financial health of both developed and developing countries. Gavron et al. (1998) makes a note of the vitality of the hospitality and tourism sector in this regard, in which low barrier to access generally ensure a steady supply of new businesses; at the same time as unproductive or inefficient ones are going through difficulty. Quinn et al. (1992) remarks on the somewhat low capital investment required to start new small tourist businesses.Entry costs can be abridged even for relatively asset-intensive businesses such as hotels, through leasing or through mortgage/loan agreements. Welshand White (1981) describe as resource poverty the inclination of small hospitality businesses to be short of financial backing and management skill and Gavron et al. (1998) refer to this as the reason why 64 per cent of UK small businesses fall short within four years. In Germany, where an inspection is required before an industrialist can start up in business, the rate is 32 per cent.Specific tourism-related statistics are limited, but, for example, Chelland Pittaway (1997) report that almost 50 percent of restaurants did not endure the first two years in their study. The British Venture Capital Association (1996) makes a note that many small business managers are provoked by life style rather than economic and success issues. While this does not automatically mean that they function to insufficient professional standards, it does simply that they may not be motivated to endeavor f urther improvement in a business which already produces adequate profits.Eggers et al. (1994) note that businesses either look for stabilization or have an expansion orientation. They categorize a series of central business stages and comment that a business which is thriving at one stage may not have the knowledge crucial to uphold success in others. Thus, although small businesses have a vital part in creating tourist satisfaction, they are neither a homogeneous group, nor able to give constantly high service delivery.
Saturday, September 14, 2019
Impact of Fdi to Farmers in India
Shanmuga sundaram. S (MBA 1st year student Garden City College) ABSTRACT The goal of this paper is to examine the opportunities, challenges, responsibilities and recommendations for Foreign Direct Investment (FDI) impact on farmers in India. Since last two decades India is the attractive and profit oriented market for the investment to developed countries.FDI is an easy path to enter the market of developing countries as India which has vast consumer market, big retail sector, reach aggregate demand, inadequate domestic supply, weak infrastructure, lack in technological background, political instability, low GDP, poor management skill, sick investment promotion strategies, government outlook towards investment, inadequate finance and unemployment all these factors are responsible for the attraction of developed countries about FDI in India.This paper will give a brief explanations regarding how FDI is going to help farmers in India in sectors like Agriculture, Seed production and Retail sector in India and the conclusion part will show that India needs FD I but it must help everyone in India to be benefited.KEY WORDS; FDI, Agriculture, Seed production, Consumer market, Aggregate demand, GDP,1. INTRODUCTIONToday the hot most debated topic and emotive reactions are because of FDI in India is one of the most stirring and promising markets in the globe. Technical and Skilled human resources are the finest available in the world.Private sector is the lifeblood of economic activity in India which is energetic and well spirited. Middle class population of India is greater than the population of the USA or the European Union which provide India a key place in International competition. Starting from a baseline of less than $1 billion in 1990, India reached more than $24. 2 billion to FDI in 2010. A recent UNCTAD survey projected, India as the second most important FDI destination (after China) for transnational corporations during 2010ââ¬â2012. The significance of FDI is rising heavily due to its all round contributions to the growth of economy.FDI in developing countries like India will help to improve the current GDP. And in India Agriculture is an important sector of Indian economy and accounts for 15% of the Indian gross domestic product (GDP) Agriculture is the backbone of Indian economy if farmers are happy the entire country will move to a success path ahead the role of FDI must benefit the farmers as to go to a strong economic path the farmers must not only produce and sell their product but must make a value added product and the role of FDI must make farmers of India to turn as an entrepreneurs.2. FDI IN AGRICULTURE The FDI inflows to Agriculture services are allowed up to 100% and allowed through the automatic route covering horticulture, floriculture, development of seeds, animal husbandry, pisciculture, aqua culture, cultivation of vegetables, mushroom and services related to agro and allied sectors. Agriculture is the main stay of the Indian economy as it form the backbone of rural India which inhabit ants more than 70% of total Indian population. Only in tea sector 100% FDI is allowed with prior permission.In a statement the department of industry policy and promotion in the ministry of commerce and industry said that FDI policy vide press note 4(2006series) dated February 10 2006 was rationalised. Further it requires company divestment of 26% equity in favour of the Indian partner or Indian public within a maximum period of five years. This also requires approval from the concerned state government in case of change in use of land for such activities.3. ALLOWANCE BY INDIAN GOVERNMENT Farm credit target of 2ââ¬â¢25ââ¬â¢000 crore for the year 2007-08 has been set with an addition of 50 lakh new farmers to the banking system. * 35 projects have been completed in 2006-07 and addition irrigation potential of 900000 hectares to be created and training of farmers arranged. * A programme for delivering subsidy directly to farmers has been arranged. * Loan facilitation through Agr icultural insurance and NABARD has also been facilitated * Corpus of rural infrastructure development fund has been arranged.4. FDI IN RETAIL (PROS&CONS TO FARMERS) FDI in multi brand retail will boost investment in cold chain facilities and bring down post harvest losses which benefits farmers. India is 2nd largest vegetables producer and 3rd fruit producer if FDI steps in to India the post harvest loss will be in control so to prevent the losses we need investment in the cold chain so more investment to set up such facilities will come with entry of FDI this will benefit both farmers and consumers. 3% of fruits and vegetables have been wasted in India where in Australia are the worlds No 1 in this where only 1% is wasted. India has only 5,300 cold storages so by increasing the well organised supply chain management the wastage can be controlled. So after giant retail companies stepping up to India the problem can be reduced. The company like Wal-Mart supply chain management is hug e and perfect so the losses can be prevented 5. ADVANTAGES India has 600 million farmerââ¬â¢s 1,200 million consumers and 5 million traders both the consumer is benefited by FDI. In Mandi system does not favour farmers because they lose 5% of the value in transportation,10% in broker commission and 10% in quality parameters so direct purchase by large retailers will solve this problemMany village farmers face very difficult to market their product because it takes long distance to travel which includes expenses like transport and labour problem is growing very high so to stop this FDI will make a change.People acquire goods and services at low prices, Savings are possible from routine transactions and Deposit increases from domestic. Good flow of money certainly lead towards sound position of host country.The role of FDI in job creation and conservation is found more favourable . Good inflow of FDI creates new employments in industries and market sectors of host country.FDI incre ases the industrial productivity. With the step of large output, India will boosts exports where the foreign exchange will be high.FDI improves the GDP rate better GDP rate repairs living standard of peoples in host country. If farmers get the money immediately after the harvest they can get ready for the next cycle of production.With the entry of foreign direct investment, the Indian organized retail market has become more competitive in terms of implementing newer business models on the operational format and pricing and reinventing and improving the supply chain.6. DISADVANTAGES If directly taken from farmers what products will come to local market.Foreign companies always try to achieve quick and large refunds on their invested capital. They take interest only in profit oriented ventures and neglect domestic and traditional business from investmentProblem of employment in rural area is not adequately solved. Most of the population of India is lived with unemployment in rural reg ion. FDI favours only urban regions for the investment and neglect rural & backward regions.Indian political environment is not constant. Business policies are affected with the change of political environment. It will not create smooth and fine running FDI policies and benefits to farmer.India will become a slave to foreign countries.7. AGRICULTURAL RETAILINGAs a 2008 ICRIES study of the impact of organised (but Indian owned) found for example, Average price realisation for vegetables is if farmers are selling directly to organised retail is about 25% higher than their products sold to the regulated government mandi. The companies like Bharti Wal-Mart direct purchase from farmers also believed to have augmented incomes by 7 to 10%. Indian government and farmers work alone will not be enough retail chains will have to work with agricultural scientists and farming communities and determine the type and quality of production that will be appropriate for their markets.There will be a p rocess of mutual learning for example in Gujarat the sourcing of certain types of potatoes by Mceain foods using contract farming arrangements is an indicator of opportunities. There has been a lack of investment in the logistics of the retail chain, leading to an inefficient market mechanism in the economy. Though India is the second largest producer of fruits and vegetables (about 180 million MT/annum), it has a very limited integrated cold-chain infrastructure, with only 5386 stand-alone cold storages having a total capacity of 23. million MT. where 80% of this is used only for potatoes.The chain is highly fragmented and hence, perishable horticultural commodities find it difficult to link to distant markets, including overseas markets, round the year. Storage infrastructure is necessary for carrying over the agricultural produce from production periods to the rest of the year and to prevent distress sales. Lack of adequate storage facilities cause heavy losses to farmers in term s of wastage as well as selling price.8. FDI IN SEED PRODUCTIONIn Agriculture sector FDI is permitted in the development and production of seeds 100% FDI is allowed in fertilizer under automatic route in India. FDI inflows to fertilizers are beneficial for the expansion of the seeds and fertilizer industry in India. But in India the impact of seed companies have created huge loss to the farmers. The genetically modified seeds which is allowed in India since the year 2002.9. IMPACT OF BT SEEDS The entry of BT (Bacillus thuringiensis) seeds has created huge loss to the Indian Agriculture and Farming society. The genetically modified BT seeds which has capable to produce its own insecticide.After the entry of BT to India the poverty and many death rate of farmers increased particularly after the entry of the MNC company (Monsanto) in 2002 for every 30 minutes a farmer in India dies especially after the introduction of BT cotton . Compared to traditional seed genetically engineered seed s are very expensive and have to be repurchased every planting season. Genetically engineered plants require more water for growth and more pesticides than hybrid or traditional cotton seeds. This seeds were heavily marketed in India using film stars and with a price tag 4 to 10 times expensive than hybrid seeds.The total percentage of FDI Inflows to Fertilizers industry in India stood at 0. 26% out of the total foreign direct investment in the country during August 1991 to December2005. Prior to hybrids Farmers were able to harvest their own seeds from each crop to be planted next season. However many genetically engineered seeds contain terminator technology, meaning they have been genetically modified so that the resulting crops donââ¬â¢t produce viable seeds of their own. So as result new seeds must be purchased from the top companies. As a result farmers pay high price because the farmers thinks that they can save the money on pesticides.India has a traditional farming techn iques were India have taught great farming techniques to the entire world. But so far now 2 lakh farmers have been committed suicide particularly the highest in Maharashtra state. The entry of Monsanto an American based multinational company has destroyed 25% of farmers living in India. The most important is the turnover of Monsanto is 25 thousand crores which is high than Indiaââ¬â¢s agricultural budget. So if we allow this type of companies like Monsanto through FDI after few years the total Indian economy will be in trouble. Table 1Source: Face sheet of Foreign Direct Investment (FDI) from April 2000 to March 201110. CONCLUSION To conclude this paper on FDI impact on farmers is likely to ensure adequate flow of capital into rural economy in a manner likely to promote the welfare of all sections of society, particularly farmers and consumers. It will bring about improvements in farmer income and agricultural growth and assist in lowering consumer price inflation due to the curr ent scenario of inefficient supply chain, lack of proper storage facilities and presence of multi-level intermediaries between farmers and direct consumers.FDI- driven ââ¬Å"modern retailingâ⬠being a direct interface between farmers and retailers trigger a series of reactions which in the long run rural sphere can be one of the justifications for introducing FDI in agricultural retailing but the government should put in place an exclusive regulatory framework.11. REFERENCES Economic Reforms, Foreign Direct Investment and its Economic Effects in India by Chandana Chakraborty Peter Nunnenkamp March 2006Reserve bank of India online databases on FDI in farming Retrieved from (https://reservebank. rg. in/cdbmsi/servlet/login/)Retrieved from blogââ¬â¢s at Economic timeââ¬â¢s news paper.Retrieved from publications at dipp. nic. in.Retrieved from tamilnadu agricultural university Coimbatore publications at www. tnau. ac. in/.D. Gupta, ââ¬Å"Whither the Indian Village, ââ¬Å"E conomic and Political Weakly, February2005.P Shivakumar and S Senthilkumar, ââ¬ËGrowing Prospective of Retail Industry in and around Indiaâ⬠, Advances in Management, Vol 4(2), 2011.
Friday, September 13, 2019
International Marketing Essay Example | Topics and Well Written Essays - 2500 words - 1
International Marketing - Essay Example Spain is the principal olive oil manufacturer in the world. Therefore, the companies producing olive oil in Spain will diversify their markets by exploiting market opportunities. Over the past 20 years, there has been an augment in olive oil consumption in United Kingdom where in 2010; half of the households were consuming olive oil. United Kingdom is the main importer of olive oil in the world (Food & Drink Innovation Network 2010, p. 1). The company will, therefore, expand its market by selling olive oil surplus in United Kingdom. The other objective of the company will be to increase the awareness of its olive oil brands among customers in United Kingdom. United Kingdom is the largest consumer of olive oil in Europe. There are various uses of olive oil as a salads condiment or a cooking ingredient (Harwood & Aparicio 2000, p. 15). The company will seek to inform olive oil consumers concerning the various dietary benefits and outstanding culinary traits of consuming olive oil. The company has to inform consumers about their product, first whether it is extra virgin olive oil, which is utilized principally for dressing salads, for preparing sauces and as a dip for bread. Mixed oil and olive oil are utilized for cooking and preparing tender sauces. Assessment of the Market Over the last twenty years, the consumption of olive oil in the United Kingdom has been increasing constantly. From 1990 to 2009, the United Kingdom share of the global consumption of olive oil increased from 1.9% to 2.9%. All the quantity of olive oil consumed in the United Kingdom is imported. Spain is the leading exporter of olive oil in the United Kingdom. In 2009, half of the United Kingdom households were... This paper stresses that the company has to assess the size of the potential market, the type and level of competition, promotional variations, price, product variations and barriers to trade. The company has also to analyze the cost effectiveness of various modes of transport. The company has to identify marketing objectives, marketing strategies and marketing budget of this market. The company has also to identify the potential customers of olive oil in United Kingdom, identify the critical issues and develop a system of monitoring and evaluating the marketing activities. This essay makes a conclusion that while preparing an initial market plan, the company first identifies the target market. The company will then conduct a market analysis to evaluate the viability of the market. Secondly, the company set objectives it seeks to achieve in the new market. The analysis of the company comprises of the assessment of the market environment. The assessment will identify the prevailing economic conditions, challenges and the level of competition. The company decides the best marketing mix for its products. The company will offer a broad variety of products with different brand names, which will attract new customers. The company will adopt advertising activities, which will persuade consumers to buy its products. The pricing strategy of the company will influence the amount of sales in the target market. The company has to develop distribution channels, which will deliver products to the target customers.
Subscribe to:
Comments (Atom)